Supported properties include name, title, role, and contact details. People: Google presents richer information for specific (well-known) people.Reviews: Individual and aggregate review, with different properties for each.You can use rich snippets (schema markup) in the following content types: More Conversions: Users will click on an attractive search result, which will bring you more reads, downloads, sales, etc.Better CTR: Users would rather click on a rich snippet than on a regular search result.Better Visibility: Your brand will be more visible in search results.The following are the main benefits of employing rich snippets: Including structured data boosts your chances for richer search results and a better position in SERPs. Through rich snippets, Google can display extra information, including product/service review, a business description, location, price, and much more.
Under normal conditions, when your page is displayed on a SERP, Google presents the page title, URL, and the designated meta description. In turn, this helps users to get better information on what type of content is inside the link that they want to open. Search engines use it to get a better context of your webpage. To allow rich snippets to work on Google, search engines rely on structured data – a code that you can use to communicate with search engines.
In this article, we’ll summarize the role of schema markup in SEO, and how to add rich snippets to your WordPress site. The usage of rich snippets is remarkably easy, but you have to do the actual work of notifying Google of the necessary information. The code that tells the search engine to include those elements is called schema markup. That extra information, media, and star ratings are called a rich snippet.
Have you ever noticed a Google search result that looks more stylish than the rest? You know – the ones that include a star rating, and a little bit more info about a product or service.