The series was created in collaboration with one of the most influential Japanese artists in the world today, Takashi Murakami (Takashi Murakami). Having a collection of 3D avatars gives the entire ecosystem a foundation that goes beyond clothing. The launch of Clone X opens up a new dimension to the RTFKT brand. They started with creating virtual sneakers, and slowly progressed to fashionable pieces that can be used in Decentraland, even hosting events that allow users to get physical sneakers by using their NFTs.Ī Metaverse brand would not be complete without a digital avatar of its own. Before the release of Clone X, RTFKT had established itself as a leading Metaverse brand. In the second installment of More Then JPEGs, we examine Clone X to see what they’re all about, and leverage Nansen’s NFT analysis to reveal deeper insights into the series.Ĭlone X is not the first attempt at RTFKT (pronounced the same as Artifact). While BAYC managed to get the attention of Adidas in the form of a partnership, they had Nike’s biggest backing when RTFKT was acquired by the sportswear giant. Most of the series that followed followed suit, but only RTFKT (the studio behind Clone X) blazed its own path. The success of BAYC set off a wave of animal cartoon PFP collections. In the last issue of More Then JPEGs, we featured industry kingpin Bored Ape Yacht Club (BAYC). In this post, we’ll take a deep dive into Clone X to find out what they are all about, and look at on-chain data to see if the hype is true.